From Local Secret to Local Leader: How 3D Storage Filled More Units by Building Online Visibility
When a husband-and-wife team purchased 3D Storage in Arizona, they inherited a facility with solid infrastructure but low online visibility. After partnering with Cliffside Marketing, they increased traffic, boosted occupancy, and built a lasting digital presence that continues to fuel new business.
390%
Increase in traffic to the website
6X
Increase in reviews across multiple platforms
Meet the Business
3D Storage is a locally owned self storage facility in Arizona. After acquiring the business from its previous owners, the new leadership set out to modernize the brand and expand its customer base. While the facility itself was in great shape, it lacked the online visibility needed to attract new renters in a competitive market.
Marketing Goals
The owners wanted to build brand awareness, drive consistent traffic from local customers, and fill empty units more quickly. They needed to rank higher in Google Maps and search results, collect more reviews, and make sure nearby residents could easily find and trust them online.
The Challenge
The previous owners had built a basic website but hadn’t invested in digital marketing. As a result, 3D Storage had very little presence on Google Maps, minimal reviews, and almost no local visibility. At the time of acquisition, occupancy was around 80 percent, and most new business came only from drive-by traffic.
The owners knew that in order to grow, they needed more than just a sign on the road. They needed a marketing partner who understood local SEO and could help them attract customers through search.
Our Solution
Cliffside Marketing developed a strategy focused on improving visibility and credibility across Google and other search platforms. Our work included:
- Google Maps Optimization: We fully optimized their business listing, ensuring accurate information, high-quality images, and strategic keyword targeting.
- Local SEO: We worked to improve organic rankings for their most important keywords, targeting people actively searching for storage in their area.
- Review Strategy: We implemented a process to help them consistently gather new reviews from happy customers, boosting trust and visibility.
- Paid Ads: To drive quicker results, we launched short-term Google Ads campaigns that brought in leads while organic efforts ramped up.
This full-funnel approach helped attract both immediate inquiries and long-term visibility improvements.
The Results
Over a 2-year period, 3D Storage achieved:
- 390% increase in website traffic
- 6x growth in online reviews across Google and other platforms
- Occupancy increased from 80% to 95%
- Top 3 organic rankings for their five most important keywords
- Position 1 or 2 in Google Maps for most storage-related searches in their area
The most dramatic progress occurred in the first 6 months, but performance has continued to build steadily ever since.
What the Client Experienced
“We knew we needed to be found online, but we didn’t know where to start. Cliffside helped us show up in search and bring in new customers quickly. It’s been so effective that we’ve brought them on to help with two more locations.”
— Owner, 3D Storage
