From Stalled to Booked: How Century Dog Training Started Attracting Steady Leads Online
Century Dog Training had the skills, service, and satisfied clients, but almost no visibility online. After partnering with Cliffside Marketing, they saw a complete turnaround: a professional website, top rankings in local search, and a steady flow of qualified leads.
125%
Increase in leads generated through the website
212%
Increase in organic traffic in 10 months
700%
Increase in the number of top 3 rankings in maps results
Meet the Business
Century Dog Training is a Utah-based company that offers personalized, reward-based training for dogs. They specialize in obedience, leash reactivity, and behavior issues, helping owners feel confident and in control at home and in public.
Marketing Goals
Century Dog Training wanted to improve their online visibility and attract more local clients. Their goal was to generate consistent leads through a professional website and higher rankings in local search results.
The Challenge
Before working with Cliffside Marketing, Century Dog Training was struggling to generate new clients. Their website was built in-house and wasn’t doing much to support growth. It lacked a professional appearance, wasn’t optimized for search, and had virtually no visibility in local results like Google Maps.
They needed a marketing partner who could prioritize the right steps and make meaningful progress without going over budget. They were looking for a practical, phased plan that focused on impact.
Our Solution
Cliffside Marketing began by rebuilding the website to reflect the quality of Century’s services. The new site featured clean design, persuasive messaging, and clear calls to action that encouraged visitors to reach out.
From there, we launched a local SEO strategy to improve visibility in the areas that mattered most. Our efforts included:
- On-site SEO built into the new website
- Full optimization of Century’s Google Business Profile
- Improved listings on Bing, Yelp, and other directories
- A simple review-generation process to collect more 5-star feedback
- Local citation building to strengthen authority
- Occasional paid ad campaigns to support short-term traffic goals
Everything was done with a step-by-step approach, allowing the company to see results without stretching resources too thin.
The Results
In just 10 months, Century Dog Training achieved:
- 0–1 to 8–12 monthly leads from qualified local prospects
- Page 1 rankings for multiple high-intent dog training keywords
- Top 1 or 2 placement in Google Maps for most local searches
- Traffic growth from 20–40 to 200–300 monthly visitors
- A modern, conversion-ready website that reflects the brand’s professionalism
These results gave Century Dog Training a reliable stream of leads and the confidence to continue building their business.
