From Unknown to Unmissable: How Saltys Became a Local Favorite for Smash Burgers
Saltys, a Utah-based food truck serving smash-style burgers, was struggling to attract consistent traffic outside of evening bar crowds. After partnering with Cliffside Marketing, they turned into a go-to lunch spot with strong local recognition, hundreds of glowing reviews, and enough demand to launch a second location.
600%
Increase in traffic to the website
200%
Increase in reviews across multiple platforms
1100%
Increase in brand-related searches
Meet the Business
Saltys is a food truck and soon-to-be restaurant in Lehi, Utah, known for its crave-worthy smash-style burgers. Located next to a busy bar, the truck saw steady traffic in the evenings but had trouble driving awareness and foot traffic during the day. They wanted to become a standalone destination, not just a convenient add-on.
Marketing Goals
Saltys aimed to increase visibility among locals, especially during daytime hours. They needed to attract more customers during lunch, improve their local search presence, and create a recognizable brand that could stand on its own, even without bar traffic.
The Challenge
Before working with Cliffside Marketing, Saltys had done almost no active marketing. Their website was minimal and didn’t showcase key information like their menu or hours. They relied entirely on foot traffic from the bar next door and word-of-mouth.
They needed help getting found online, building credibility through reviews, and creating a brand identity that people would recognize and trust.
Our Solution
Cliffside Marketing developed a full-funnel strategy to drive awareness, improve visibility, and convert interest into visits. Our approach included:
- A fully redesigned website with menu, location, hours, and mobile optimization
- Local SEO improvements, including Maps optimization and directory listings
- A focused review-building strategy across Google, Yelp, and Facebook
- Paid ads on Facebook, Instagram, and Google targeting local audiences
- A branded review QR plaque to make leaving feedback simple for customers
- A new logo and visual style guide to elevate the brand
Beyond digital, we worked with Saltys to improve how they showed up physically, ensuring their growing recognition online was matched by a strong in-person presence.
The Results
Over an 18-month period, Saltys achieved:
- 6x increase in website traffic
- Growth from 10 to over 200 reviews across all major platforms
- Top 1 or 2 rankings in Google Maps for local burger and lunch-related searches
- Over 1100% increase in brand-related searches like “Saltys burgers”
- A steady flow of lunch traffic and continued growth in dinner sales
- Plans to open a second brick-and-mortar location
The most dramatic progress occurred in the first 6 months, but performance has continued to build steadily ever since.
What the Client Experienced
“We started with almost no online presence. Now we’re not just busy, we’re opening a second location. Cliffside helped us build real momentum, and we’ve come back to them again and again to do more.”
— Owner, Saltys
